Agreement on common market standards and best practices is essential for the development of a Pan- European private placement market for corporate debt. This Pan-European Corporate Private Placement Market Guide (the “Guide”) aims to support the development of this market, and builds on existing practices in the bond and bank loan markets, as well as practices in other international private placement markets. The Guide is intended to provide a non-binding framework of best practices for Pan-European private placement (“PEPP”) transactions.